Viewfinder display in nikon d3100?

Halo!
Simple question, the HUD in the d3100 viewfinder goes off after 5-10 seconds, and every time I have to make changes in the settings, I have to press the Info button, which also switches on the LCD screen (very distracting).Is there any way such that the display in the viewfinder always remain on?

The manual is supplied with the camera for a reason you know.

Auto-off in the setup menu: http://www.imaging-resource.com/PRODS/D3100/D3100MENUS.HTM