Why Sony Cybershot ads always up class n better than nikon or cannon in indian television?

Does sony still targets the upper segment consumers cuz we know nikon is also a very reputed brand as i own one!

Maybe coz they spend more money in their ad campaigns that is the reason we r charged so much for bloody Sony products!

Sony spends a lot more money advertising in India than Canon and Nikon

Sony is trying to get people to buy their products because that is what companies to.

Nikon and Canon sell over 70% of all the dSLR cameras sold in 2011. Sony 11%

So far this year, this has been Sony's business model.

"Sony: bet big on interchangeable (NEX, complete refresh of Alpha to EVF). Seems to have lost their way with compacts, but has some winners in the interchangeable arena and has started to work better with dealers in promoting them (Thailand floods notwithstanding). Unlike Canon, real Sony Video is still mostly being done by Sony Video, not Sony Stills. Nevertheless, the decline of compact sales is hurting them, as that was where they had their biggest share, and now they're losing that both to competitors and to the shrinking market." -- Thom Hogan

Marketing schemes seem to have very little to do with the usability of products across the board. Remember the Flip camera?

What Sony still lacks is the huge number of lens choices for their dSLR cameras like Nikon 75 and Canon 76. Sony? 32

Sony has only been in the still camera business since 2005 when they bought the Minolta camera division.

Sony is overall a better known brand than Canon and Nikon in the Indian market place and it uses that position to push it's products.

Main reason the Sony has entered more electronic marketing
Thy are having the lot of money than others They need to make a change in camera
Most of the Indian People choose Canon and Nikon

They are producing the high quality cameras But many of the people choose the canon and Nikon
According to them Good Advertisement will attract the people towards them so they Producing the More quality advisement

Because Sony got more revenue combining Nikon and Canon…